What are the marketing strategies and tools your business uses to communicate with prospects and customers? If the answer doesn’t include video, you could be leaving untapped opportunities on the table. In 2022, video is the fastest growing and most effective channel for attracting and keeping the attention of your online audience. One study reports that 72% of customers would rather learn about a product or service by way of video. Furthermore, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
One type of video marketing that has the potential to help you engage current and prospective clients, differentiate your business, and stand out in your local marketplace is personalized video. Personalized video of your team, projects, showrooms, and facilities is a powerful addition to your website that encourages visitors to spend more time learning about your services and feel confident in building a long-term customer-contractor relationship with your business.
What value does personalized video bring to you as an integrator? Keep reading to find out!
SEE ALSO: 4 Powerful Ways to Use Video to Market Your Business
Video Is One of the Most Effective Methods for Communicating Ideas
If a picture is worth 1000 words, a video is worth 1 million. In fact, according to a study by Dr. James McQuivey of Forrester Research (a global market research firm), a video is worth 1.8 million words, exactly. To put that number into perspective, a single video is as powerful as all seven Harry Potter books, which have approximately 1.08 million words combined.
Compared to the written word and static images, video is an exponentially more effective, appealing, and engaging way to showcase your products, services, standout projects, team, and company culture to your online audience. Humans are highly visual, and multiple studies show that our brains retain more information when watching a video compared to reading text.
Strategically placed videos on your website can help you connect with your audience, make a powerful impact, and remain top of mind with prospects long after they leave your site.
Video Improves Online Audience Engagement
It takes online visitors only 50 milliseconds (that’s 1/20th of a second) to form a first impression of your website that determines whether they’ll stay or leave. Beautiful, professional, and eye-catching videos compel prospects to stay on your website longer and spend more time learning about your brand and services.
Additionally, video content is more digestible and easier to understand at a glance. It’s an effective storyteller to retain the attention of web visitors seeking information about your company.
Personalized Video Is a Brand Differentiator
Having personalized video gives you an advantage over your competitors because no one else in the industry will have the same video content. You’ll have the opportunity to showcase your unique brand, team, and company culture, empowering website visitors to feel confident and comfortable choosing the best customer-contractor fit.
Not only will personalized video be memorable to prospective customers, but it will help your company stand out and remain competitive among job seekers performing preliminary research.
Video Can Be Leveraged Across Multiple Platforms
Video is a flexible asset that can be leveraged across multiple platforms to help you reach prospects and customers no matter where they are online. Along with your website, including video with blogs, email newsletters, and social media posts is an effective way to garner more views and engagement on your content.
In particular, video delivers exceptional value on social media platforms. Current market studies report that half of social media users prefer video over other types of content, and 93% of companies have acquired new customers through social media video. Additionally, social users are more likely to share video content over any other form of content online.
If you’re interested in learning how to get personalized video on your website, reach out to One Firefly. And don’t hesitate to direct all your other marketing questions to us as well! One Firefly’s contact information is to the right (or below if viewing on a mobile device).
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