Sonos Partners with HomeSphere Builder Program, Bridging the Gap Between Builders and Integrators to Drive Smart Home Adoption

Encouraging the adoption of technology among custom home builders, architects, and interior designers has long been a challenge for systems integrators. The reality is that many in the design/build community still harbor skepticism, uncertainty, and hesitation. However, statistics from a consumer survey show that demand for lifestyle-enhancing technologies is on the rise, growing from 69.91 million U.S. households actively using smart home devices, up 10.2% from 2023. As technology becomes increasingly pervasive, design/build professionals are beginning to recognize the value of offering distributed music, intelligent lighting, automation, and other advanced solutions. 

While they may understand the importance of home technology, many in the design/build community are unsure of where to start. How do they navigate this new landscape? Where do they find the right products? Who can they trust to integrate them seamlessly? And who handles service and maintenance once the installation is complete? Without clear answers to these critical questions—or integration partners who can guide them through the process—many design/build professionals hesitate to take the next step.

Sonos is tackling this long-standing challenge head-on, simplifying the integration process and alleviating the concerns many builders and designers have about incorporating smart home technology. With approximately 140,000 designers, builders, and specifiers in attendance at IBS/KBIS in Las Vegas earlier this year, Sonos announced its strategic partnership with HomeSphere—a well-established loyalty program that has been connecting builders with top brands for over 20 years. HomeSphere offers exclusive pricing, substantial rebates, and discounts on everything from roofing to water heaters, making it an invaluable resource for the designers, builders and architects. 

For systems integrators, HomeSphere provides a direct conduit to an engaged and receptive audience of more than 2,700 HomeSphere-affiliate home builders nationwide. Now, with Sonos joining HomeSphere’s roster of more than 80 partner brands, builders can learn about Sonos’ premium audio solutions for single-family and multi-family projects. More importantly, they are seamlessly connected with authorized Sonos integrators, from whom they purchase products and attain professional design and installation service and support. By making premium audio more accessible and simplifying the integration process for builders, Sonos and HomeSphere are not only driving smart home adoption but also empowering integrators to expand their reach and grow their businesses.

“HomeSphere is a great partner for multiple reasons,” says Frank DeFilippis, Sonos Builder Channel Lead. “They not only introduce us to a vast network of forward-thinking builders eager to integrate Sonos and partner with the best Sonos installers in their service areas, but they also provide a platform that incentivizes and rewards those already committed to delivering premium audio experiences. Connecting builders to our top dealers is by far our favorite activity.”

HomeSphere loyalty members also benefit from exclusive discounts and rebates when outfitting their model homes and design centers with products from participating brands. Sonos amplifies this advantage with Sonos Pro, a powerful cloud-based music platform that enables builders to stream, control, and manage commercially licensed audio content across multiple model homes and design centers—all from a single, web-enabled interface.

Configured and customized by a Sonos dealer, Sonos Pro allows builders to curate the perfect ambiance for their design centers and model homes. They can tailor the atmosphere by selecting specific music genres, adjusting volume levels, and scheduling playback times—all while ensuring compliance with commercial music licensing requirements. This creates a seamless, engaging, and immersive experience for potential home buyers, reinforcing the value of premium audio as an integral part of modern home design.

Together, Sonos’ cloud-based Sonos Pro platform and its strategic partnership with HomeSphere are transforming how builders, architects, and designers approach smart home technology. By integrating Sonos into the same trusted platform that builders rely on for exclusive discounts on materials, tools, and mechanicals, HomeSphere makes it easier than ever for design/build professionals to incorporate premium audio into their projects.

For systems integrators, this partnership is a game-changer—opening doors to a previously elusive market of builders who are now actively seeking home technology solutions. With Sonos and HomeSphere paving the way, integrators gain direct access to a highly engaged network of professionals eager to integrate cutting-edge audio solutions into their homes. Whether through the seamless deployment of Sonos Pro for model homes and design centers or full-scale residential installations, integrators now have a clear, structured path to new business opportunities.

By removing barriers, simplifying adoption, and fostering collaboration between builders and integrators, Sonos and HomeSphere are accelerating the widespread acceptance of premium home audio—ensuring that high-quality sound is no longer an afterthought in home construction but an essential part of modern living.

To learn more about Sonos Pro and HomeSphere, please visit sonos.com/trades